The recently released reboot of “Ghostbusters” has been roundly rebuked by critics who feel the all-female lead cast and overt feminist message is too aggressive for a mainstream comedy film. Plus, there are plenty of fans of the original films who think this version is a cheap ploy to make money from an established and popular brand.
Though the new movie’s marketing has shifted somewhat to include more outreach to potential male viewers, a tweet posted by the official “Ghostbusters” Twitter account sent a very different message.
Few moves alienate large swaths of the population more effectively than demonstrating outright political bias. Shortly after Hillary Clinton accepted the Democratic presidential nomination, the folks behind the Paul Feig-directed film learned that lesson the hard way.
“Boo-yah,” the tweet posted on Thursday read, “we smashed your glass ceiling. There was a ghost behind it.”
The tweet also included the pro-Clinton hashtag #ImWithHer.
After immediate backlash, the tweet was removed by the following morning. For the controversial Feig, however, it was the tweet’s deletion — not its overtly political message — that he finds problematic.
The director expressed dismay over the decision to take down the post.
“We are pro-woman and all about smashing the glass ceiling,” he declared, “and we support the message of this deleted tweet.”